The unstoppable rise of Meta

Meta, the parent company of Facebook, Instagram,
WhatsApp, Messenger and more, has in recent years
seen a meteoric rise in user numbers and revenue

DATA SOURCED FROM META COMPANY REPORTS

Number of daily active users of Facebook,
Instagram, WhatsApp or Messenger*
(billions per quarter) – known as DAP† data

Total revenue
before deductions
($ billions per quarter)

2.0
2.5
3.0
3.5
4.0

10
20
30
40
50
60

Q1 2019 Q1 2020 Q1 2021 Q1 2022 Q1 2023 Q1 2024 Q1 2025

Q1 2019
$15.08bn

Q1 2019
2.10bn users

Q4 2025
$59.89bn

Q4 2025
3.58bn users

Cyclical spikes in Q4
revenue linked to rise
in holiday season
advertiser spending

Q4 2021: Facebook
rebrands as Meta

Users
up 170%
since
2019

Revenue
up 397%
since
2019

No DAP data earlier than Q3 2018. Shown DAP estimated to Q3 2019
*Note: Threads is not counted in this metric as it is considered Instagram-associated app

†Family of apps Daily Active People.

Sources: Reuters, Meta 
Picture: Getty
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