Evolution of FIFA World Cup logos

The iconic World Cup branding has evolved from one-off
poster-style designs in its early editions to dynamic, flexible
marks that anchor complex global marketing campaigns

Poster inspired by
Art Deco artistic
movement for
inaugural 1930
World Cup –
designed by
Uruguayan
Guillermo
Laborde

1954
Switzerland
1958
Sweden
1962
Chile
1966
England
1970
Mexico
1974
West Germany
1978
Argentina
1982
Spain
1986
Mexico
1990
Italy
1994
United States
1998
France
2002
Japan / S. Korea
2006
Germany
2010
South Africa
2014
Brazil
2018
Russia
2022
Qatar

Source: FIFA
Pictures: Wikimedia Commons
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