FIFA World Cup 2026 branding

The 2026 visual identity unveiled by FIFA presents a minimal,
adaptable monolithic mark – embracing modern branding trends and
marking an evolution from the tournament’s traditionally singular designs

For the first time, FIFA World Cup trophy is
placed as centrepiece of logo – not in abstract
form, but rather ultra-realistic rendering

Emblem employs striking black,
white and gold colour palette –
in contrast to bespoke,
expressive colours used
by each host city

Logo of host venue, Toronto

Bold, prominent
number “26” typeface
combines sleek curves
with squared edges –
subtle references to
football pitch

Simplistic design has received mixed reviews.
FIFA states innovation could transform
emblem as identifiable brand structure –
implying future tournaments
may use same branding

“WE ARE 26” CAMPAIGN

Official tournament slogan, designed
to be “rallying cry” empowering people
and communities to play integral
role in FIFA World Cup

#weare26 to be used
across social platforms
as collective canvas
capturing fan experiences

Source: FIFA
Picture: FIFA store
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