Olympic Games broadcast revenue

Media rights from overseeing the summer and winter Olympic
Games account for more than half of the money banked
by the International Olympic Committee (IOC)

EARNINGS FROM TV BROADCAST RIGHTS ($)

Paris
Beijing
Tokyo
Pyeongchang
Rio de Janeiro
Sochi
London
Vancouver
Beijing
Turin
Athens
Salt Lake City
Sydney
Nagano
Atlanta
Lillehammer
Barcelona
Albertville
Seoul
Calgary
Los Angeles
Sarajevo
Moscow
Lake Placid
Montreal
Innsbruck
Munich
Sapporo
Mexico City
Grenoble
Tokyo
Innsbruck
Rome
Squaw Valley

2024
2022
2020
2018
2016
2014
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
1988
1984
1980
1976
1972
1968
1964
1960

3.3bn
1.5bn
3.1bn
1.4bn
2.9bn
1.3bn
2.6bn
1.3bn
1.7bn
831m
1.5bn
738m
1.3bn
514m
898m
353m
636m
292m
403m
325m
287m
103m
88m
21m
35m
12m
18m
8.5m
9.8m
2.6m
1.6m
900,000
1.2m
50,000

Summer
Winter

IOC
REVENUE
(%)

Media
rights

Olympic
Partner
Programme
(main sponsors)

Other
rights

Other

55
36
5
4

Italian skier Sofia Goggia
kisses TV camera lens at
Beijing Olympic Games

Sources: Reuters, Council on Foreign Relations, IOC
Picture: Getty Images
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