70% of iPhone owners look to upgrade

A survey of 2,000 U.S. iPhone users finds that nearly seven
in 10 plan to upgrade to one of the new iPhone 17 models – a
meaningful rise of more than 6% on the same period last year
If you upgrade at launch, which model

would you choose? (Select one only)

iPhone 17 Pro
or Pro Max
(high-end
models)

iPhone 17
(standard
model)

iPhone 17 Air*
(new ultra-thin
design)

No plan to
upgrade at
launch

Will wait for rumoured
iPhone Fold* in
2026

38.1%
16.7%
13.5%
28.5%
3.3%

ALL THOSE
LOOKING TO
UPGRADE:
68.3%

Why would you upgrade to iPhone 17? (Choose three reasons)

Better battery life
(especially Pro Max)

New design/features/
colours/sizes

Improved display
(ProMotion)

53.2%
36.2%
34.3%

Why would you not upgrade to iPhone 17? (Choose three reasons)

Satisfied with
current iPhone

Expected price
will be too high

Lack of meaningful
innovation

71.7%
68.9%
16.1%

Sources: MacRumors, SellCell
*Working title
Picture: Apple
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