Apple may soon enter foldables market

It may not seem like it, but foldable smartphones have been with
us for seven years already, but are only now beginning
to acquire potentially mainstream status

GLOBAL FOLDING PHONES SHIPMENT SHARE (%)

2% FOLDABLES SHARE OF
SMARTPHONE
MARKET

Samsung
Huawei
Motorola
Xiaomi
Others

2023
57
18
3
2
20

2024
37
28
11
4
20

2026*
37
24
39

Apple

Samsung’s latest Galaxy Z Fold7
has raised the bar, with its
incredibly thin design

Apple rarely tries to be first
to market with devices, but
rather waits for technology
to mature before moving in,
often with superior designs

FOLDING PHONES TIMELINE 

2018 2019 2020 2021 2022 2023 2024 2025 2026

Royale
FlexPai

Samsung
Galaxy Fold

Huawei
Mate X

Motorola
Razr

Xiaomi
Mix Fold

Google
Pixel Fold

Apple
iPhone Fold†

Samsung’s early foldable forays were plagued
by design flaws that saw screens break

† No details are yet known of
what Apple may call its foldable

Source: CNBC
*Forecast
Picture: Samsung
© GRAPHIC NEWS