Apple discussing buying Perplexity

Having fallen behind its rivals in terms of implementing artificial
intelligence (AI) into its operating systems, Apple may be trying to
buy its way back to the top by purchasing AI startup Perplexity

APPLE’S 10 MOST EXPENSIVE ACQUISITIONS ($ millions)

Perplexity
Beats
HopStop.com
Intel (smartphone
modem business)
Dialog
Semiconductor
Anobit
Technologies
Texture
NeXT
Shazam
PrimeSense
AuthenTec

14,000
3,000
1,100
1,100
600
500
485
400
400
360
356

IF APPLE MAKES
PURCHASE, IT WILL
BE ITS LARGEST
EVER AT $14BN

IMAGE CREATED BY
GOOGLE GEMINI,
AFTER DESIGNER
FOLLOWED ADVICE
FROM PERPLEXITY

Sources: Bloomberg, Sherwood
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