Trump takes aim at Apple
amid deepening woes

Apple is having a remarkably miserable
year, further exacerbated by President Trump’s
recent threat to add a 25% tariff to iPhones
made anywhere except the United States

APPLE SHARE PRICE ($, year to date)

Jan Feb Mar Apr May

260
250
240
230
220
210
200
190
180
170

2025

Jan 2
$243.85

May 23
$195.27

Apple CEO
Tim Cook, is
under fire from
President Trump

Share price has
fallen 20%
this year

WHERE THINGS ARE GOING WRONG FOR APPLE

2025: Despite being
technical marvel, its
Vision Pro mixed-
reality headset,
released to great
fanfare in Feb 2024, is
commercial flop, with
firm realising it’s not
worth continuing this
approach

Mar 7: Apple
postpones release of
updated AI-infused Siri
digital assistant, raising
fresh fears about its
ability to compete in
race to adopt artificial
intelligence

Apr 30: In major
victory for Epic Games,
Apple suffers stinging
defeat when judge
rebukes its executives,
saying they had
“outright lied under
oath” – ruling Apple
must stop taking 27%
commission on sales
from apps outside its
App Store. Apple
forced to reinstate
Epic’s popular Fortnite
video game after years
of legal acrimony

May 21: Jony Ive,
friend of late Steve
Jobs and former Apple
chief designer, who
became estranged from
Cook and left in 2019,
joins OpenAI to build
potential iPhone
competitor

May 23: President
Trump, seemingly
annoyed by Cook’s
refusal to join him on
tour of Middle East,
threatens Apple with
25% tariffs on iPhones
sold in U.S. that are not
built there

Sources: New York Times, Bloomberg, TechRadar, TechRepublic, OpenAI, BBC,
Apple Investor Relations. Illustration image source: Getty Images
© GRAPHIC NEWS