Europeans want to snub U.S. goods

The majority of consumers in Germany, France, Italy, Switzerland and
Austria are likely to boycott American products such as iPhones
in response to President Trump’s tariffs, a new survey finds

Survey results

Country
GDP*

GERMANY
$4.5tn

FRANCE
$3.1tn

ITALY
$2.3tn

SWITZ.
$0.9tn

AUSTRIA
$0.5tn

Should Europe
reciprocate with its own
punitive tariffs on U.S.
products, if needed?

Yes No Undecided/no opinion

66
18
16

72
15
13

68
17
15

56
31
13

68
17
15

How likely are you to go
out of your way to buy/
use alternatives to U.S.
goods and services?

Likely Unlikely Don’t know

57
34
9

53
34
13

60
14
26

62
32
6

61
30
9

How likely are you to
consciously buy/use
European alternatives
to U.S. products?

Likely Unlikely Don’t know

61
27
12

59
28
13

70
18
12

69
25
6

69
22
9

Would you be willing to
pay more money for
non-U.S. goods and
services?

Yes No Don’t know

34
56
10

33
56
11

26
62
12

47
47
6

41
50
9

YouGov poll on behalf of Galaxus, of 5,263 respondents, carried out Apr 22-May 6, 2025
Sources: The Times, Galaxus
Picture: Isaac (Unsplash)
*2023 figures
© GRAPHIC NEWS