Tariff backlash grows in Europe

A declining view of the United States, fuelled by President Trump’s
punitive tariffs, is prompting Europeans to begin avoiding U.S.
products and services, says the European Central Bank

Q. Are you willing to buy
alternative brands to
U.S.-made products
due to trade tariffs?*

Unwilling

Willing

5%
95%

Q. Of those who are
willing, what is primary
reason influencing
your decision?

Personal preference

Lack of
alternatives

Price
increase

Other

9.4%
8.9%
38.1%
43.7%

Figures may not add up to 100% due to rounding. *If tariffs were 5%-20%
Sources: New York Times, European Central Bank
Picture: White House
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