Streaming wars drive content spend
          

Aug 1997: Company founded by Marc Randolph (left) and Wilmot Reed Hastings (right) in Scotts Valley, California
   
1998: Hastings names company Netflix, with 925 titles for rent
     

STREAMING GIANTS’ CONTENT SPENDING ($ millions)

Walt Disney Company	Netflix Inc.

Nov 2019: Disney+ and Apple TV+ emerge as challengers to Netflix

Mar 2021: Netflix earns 36 Academy Award nominations and wins seven

Apr 2022: Netflix loses hundreds of thousands of subscribers.
Hastings cracks down on password sharing with friends or relatives

May 2023: Netflix adds 45 million paying subscribers
    
Sep 2024: Netflix estimates 280m global paid subscribers

Sep 2024: 153.8m Disney+ global subscribers

 						30,270
30,000 						  29,793
30,270
25,000							     23,534
20,000 17,621	      19,522
15,000 14,577	      13,052			 15,542	     15,024
10,000 						  14,683
5,000
       Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 
     2019     2020 	  2021 	      2022 	  2023 	  2024

 
Sources: Financial Times, Girolino, Variety 
Pictures: Getty Images, Marc Randolph 
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