iPhone slumps despite market rebound 

Flagging sales in China saw Apple iPhone shipments tumble 10% in the first quarter of 2024 – a worse than expected decline given a rebound in the industry overall

TOP 5 SMARTPHONE COMPANIES (shipments, millions of units, and year-on-year change, %)


Total 
smartphone shipments, Q1 2024 289.4 million
Year-on-year change +7.8%

Samsung 
2023 60.5
2024 60.1
-0.7%

Apple
55.4
50.1
-9.6%

Xiaomi
30.5
40.8
+33.8%

Transsion
15.4
28.5
+84.9%

OPPO
27.6
25.2
-8.5%

2024
20.8 17.3 14.1 9.9 8.7 Other 29.3

Q1 MARKET SHARE COMPARISON 2023-2024 (%)
2023
22.5 20.7 11.4 5.7 10.3 Other 29.3

      
Sources: Bloomberg, IDC Quarterly Mobile Phone Tracker (April 15, 2024)
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