EU curbs Apple App Store fees

The EU’s new Digital Markets Act (DMA) forces Apple to reduce its commission on app revenue, and allows the use of alternative app marketplaces and payment methods
 

EXAMPLE: App generating $10,000 of net monthly income, either given away for free with in-app purchases, or sold with or without in-app purchases* (iOS/iPadOS 17.4 upwards)

Company not member of App Store Small Business Program

Company is member of App Store Small Business Program 

APPLE’S MONTHLY APP STORE FEES
    
Apple App Store (before DMA) 	$3,000
				$1,500
Apple App Store (after DMA)	$2,000
				$1,300

APPLE’S MONTHLY FEES
(when apps do not use Apple App Store system)

Apple App Store but using alternative payment system† 	$1,700
							$1,000

Apple App Store and alternative app marketplace (50/50 share of sales)‡	$1,000
									$650

Alternative app marketplace using alternative payment system†	$0
								$0

*First 1 million installs free per year. †No longer under Apple’s control. ‡Using alternative payment system. 


Sources: Reuters, MacRumors, Apple
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