Marvel’s diminishing returns

The weak opening weekend performance of Disney’s latest movie, The Marvels, could be a reflection of a general declinein cinemagoers’ appetite for superhero movies


MARVEL CINEMATIC UNIVERSE
Phase 1	Phase 2	Phase 3	Phase 4 Phase 5 

Movie						Year of release	Opening weekend ($m)
The Marvels					2023		46
Guardians of the Galaxy Vol. 3			2023		118
Ant-Man and the Wasp: Quantumania		2023		106
Black Panther: Wakanda Forever			2022		181
Thor: Love and Thunder				2022		144
Doctor Strange in the Multiverse of Madness 	2022		187
Spider-Man: No Way Home				2021		260
Eternals					2021		71 COVID 19
Shang-Chi and the Legend of the Ten Rings 	2021		75
Black Widow					2021		80
Spider-Man: Far from Home			2019		93
Avengers: Endgame				2019		357
Captain Marvel					2019		153
Ant-Man and the Wasp				2018		76
Avengers: Infinity War				2018		258
Black Panther					2018		202
Thor: Ragnarok					2017		123
Spider-Man: Homecoming				2017		117
Guardians of the Galaxy Vol. 2			2017		147
Doctor Strange					2016		85
Captain America: Civil War			2016		179
Ant-Man						2015		57
Avengers: Age of Ultron				2015		191
Guardians of the Galaxy				2014		94
Captain America: The Winter Soldier		2014		95
Thor: The Dark World				2013		86
Iron Man 3					2013		174
The Avengers					2012		207
Captain America: The First Avenger		2011		65
Thor						2011		66
Iron Man 2					2010		128
The Incredible Hulk				2008		55
Iron Man					2008		99

                      
Franchise has never recovered to pre-pandemic levels of popularity when it was structured around The Avengers story arc


Sources: Investopedia, Forbes, Box Office Mojo, Digital Spy 
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