Taylor Swift secures billionaire status

Talent, hard work, canny marketing and her hugely successful Eras Tour have helped propel 
Taylor Swift into a small band of billionaire entertainers


SWIFT’S AMASSED FORTUNE

$400m 
Catalogue: Value of music released since 2019

$370m
Concerts: Ticket sales and merchandise

$120m
Streaming: Spotify and YouTube

$110m
Homes: Five personal properties

$80m 
Records: Royalties from music sales

Total: $1.08bn


SWIFTS’S PRE-TAX TOUR PROFITS
Eras		$225m	$350m
(2023-24)
From 57 shows, with 89 more to come. Total pre-tax profits could amount to $575m

Reputation	$110m
(2018)

1989		$82m
(2015)
 
Red 		$47m
(2013-14)

Speak Now 	$35m
(2011-12)

Fearless $15m
(2009-10)

Average Eras Tour ticket: $254


Source: Bloomberg
Picture: Getty Images
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