Wegovy weight-loss frenzy Blockbuster weight-loss drug Wegovy is the brand name of semaglutide,which mimics the action of a hormone that makes people feel full, so they eat less Maintenance dose: 2.4 milligrams MONTH 1 (weeks 1-4) 0.25mg weekly MONTH 2 (weeks 5-8) 0.5mg weekly MONTH 3 (weeks 9-12) 1.0mg weekly MONTH 4 (weeks 13-16) 1.7mg weekly MONTH 5 (weeks 17 onwards) Full dose: 2.4mg weekly Dosage: Weekly injection gradually stepped up from starter dose of 0.25 milligrams 2010: U.S. Food and Drug Administration (FDA) approves Novo Nordisk’s diabetes drug Victoza. Active ingredient, liraglutide – GLP-1 (glucagon-like peptide 1), which lowers blood sugar – has unexpected side effect of causing weight loss Jun 2021: Novo Nordisk gets FDA approval to market semaglutide for obesity with weekly injections at higher doses. Wegovy goes on sale at $1,350 for one month’s supply Dec 2022: Wegovy goes on sale in Denmark at 2,370.60 kroner ($357) for maintenance dose 2023: Wegovy goes on sale in Norway, Germany and UK at 2,775.30 Norwegian kroner ($278), €301.91 ($325.97) and £299 ($377) respectively for maintenance dose 2014: FDA approves Novo Nordisk’s Saxenda (liraglutide) for obesity. Patients lose 5% weight with once-a-day injections 2017: Novo Nordisk develops type 2 diabetes treatment with longer-lasting GLP-1 drug, semaglutide Marketed as Ozempic, patients inject themselves once per week to achieve 15% weight loss Sep 5: Novo Nordisk becomes Europe’s most valuable firm with stock market valuation of $428bn © GRAPHIC NEWS Source: Bloomberg, FDA, Novo Nordisk, Reuters Picture: Getty Images