Threads usage drops by half

After a spectacular start Threads has reportedly lost half of its active users in a week, with early reviews calling the app “boring”


GLOBAL DAILY ACTIVE USERS (DAU, millions)*
   
109.4m Twitter

Sign-ups (estimate based on Threads account number and follower counts)

80.0m

49.3m
Threads
47.9% decline
23.6m

120
100
80
60
40
20
0
	Jul 1 2 3 4 5 6 7 8 9 10 11 12 13 14


Poor reviews for Threads stem from heavy-handed content moderation which, unlike Twitter, bans trolling and political discourse


*Most statistics based on Android usage – numbers for Apple iOS yet to be released


Sources: Bloomberg, Fortune, Similarweb, Quiver Quantitative 
Picture: Getty 
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