The big bucks business of Barbie Toy-maker Mattel has a lot riding on its $100m Barbie movie, the first of a planned slew of titles from its new Mattel Films division 

MATTEL ANNUAL GLOBAL REVENUE ($ billions)
  
2022 1.5 3.9 5.4 
2021 1.7 3.8 5.5
2020 1.4 3.2 4.6  
2019 1.2 3.3 4.5
2018 1.1 3.4 4.5
2017 1.0 3.9 4.9
2016 1.0 4.5 5.5 
2015 0.9 4.8 5.7
2014 1.0 5.0 6.0
2013 1.2 5.3 6.5

Barbie
Other brands


2022 gross billings: $6.0bn*

Other $2.3bn
37.6%

Barbie $1.5bn
24.6%
       
Hot Wheels $1.3bn
20.7%
       
Fisher-Price/ Thomas & Friends: $1.0bn
17.1%

2018: Mattel begins licencing intellectual properties to Hollywood

*Figures rounded
   

Feminist comedy starring Margot Robbie as Barbie and Ryan Gosling as her boyfriend Ken

17 other Mattel toy-related films include Barney, Hot Wheels, Magic 8 Ball, Uno, and Masters of the Universe 

Sources: Bloomberg, Statista, Mattel
Picture: Warner Bros.
© GRAPHIC NEWS