Threads could be problem for Twitter

Mark Zuckerberg claims millions of people have signed up to Meta’s Threads in the first few hours – a new app designed specifically to mimic Twitter, which is losing popularity under Elon Musk

MOST POPULAR SOCIAL NETWORKS
Ranked by number of active monthly users (millions)

Facebook  2,958
YouTube   2,514
WhatsApp  2,000
Instagram 2,000
WeChat    1,309 
TikTok    1,051 
Messenger   931
Douyin      715
Telegram    700
Snapchat    635
Kuaishou    626
Sina Weibo  584      
QQ          574
Twitter     556
Pinterest   445
 
       
Search “Threads” on Instagram to be taken to invite screen

From there it takes just seconds to sign-up, using Instagram details
     
– Owned by Meta
With many Twitter users disenchanted with recent changes to platform, Threads could be seen as attractive alternative. If millions switch, so too may advertisers

Sources: BBC, Bloomberg, Statista Data as of Jan 2023
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