Meta launching “Twitter killer”

Meta is launching a new app to rival Twitter. Dubbed a “Twitter killer”, Threads comes as many Twitter users leave the service following unpopular changes by billionaire owner Elon Musk

WHAT WE KNOW FROM APP STORE PREVIEW
       
Screenshot from Apple App Store

Interface appears very similar to Twitter

Say more with Threads – Instagram’s text-based conversation app
...where communities come together to discuss everything from the topics you care about today to 

what’ll be trending tomorrow.
   
Whatever you’re interested in, you can follow and connect directly with your favorite creators and others who love the
same things

Company description

  
TWITTER MONTHLY ACTIVE USERS WORLDWIDE (Android app)

Oct 2022: Musk acquires Twitter
      
30% 20 10 0 -10 -20
Apr 2021 Jan 2022 Jan 2023

Musk has alienated many users with unpopular changes such as tinkering with algorithms that
decide which posts are most visible,  throwing out content moderation rules, and overhauling verification  process

Mar 2023: 7.7% 
year-on-year decline 



Sources: New York Times, App Store, Similarwebb
Picture: Instagram
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