Netflix password sharing crackdown In May, Netflix began a clampdown on password sharing in the U.S., with the decision seemingly paying off as subscriber sign-ups soar NETFLIX U.S. DAILY SIGN-UPS (’000s) 120 100 80 60 40 20 0 Jan 2020 Jan 2021 Jan 2022 Jan 2023 Covid-19 lockdowns Growth slows as people emerge from lockdowns Stranger Things season 4 releases in two volumes May 23, 2023: Netflix ends multi-household password sharing People who access accounts belonging to friends or family in other households must now pay for their own accounts, with Netflix offering ways of transferring profiles from one account to another or becoming paying extra member on someone else’s account Note: Excludes free tiers and inclusion in select channel bundle offers Sources: GamesRadar, MacRumors, Antenna Pictures: Neflix © GRAPHIC NEWS