Apple muscles in on VR headset market

Apple has launched its first new product line in eight years with the introduction of the Vision Pro VR/AR headset, setting the company up for a showdown with market leader Meta
   

Vision Pro
Price: $3,499
Release: Early 2024
  
Selling points:
Sleek Apple design featuring EyeSight – outward display that reveals wearer’s eyes

Life-sized FaceTime video calling that allows documents to be worked on simultaneously by colleagues

Interactive AppleTV allows users to expand movies, shows and games to huge room- filling sizes
         

MIXED REALITY HEADSET COMPETITION
   
Meta Quest Pro
(2022): $1,000

HTC VIVE XR Elite
(2023): $1,099

Magic Leap 2
(2022): $3,299

Microsoft HoloLens 2
(2019): $3,500


GLOBAL AR AND VR HEADSET SHIPMENTS MARKET SHARE, Q4 2022
Meta: 81%
DPVR: 7%
Pico: 7%
Others: 5%


MAJOR APPLE LAUNCHES
1976: Apple I
1984: Macintosh
1994: Newton (failed)
2001: iPod
2007: iPhone
2010: iPad
2015: Apple Watch
2024: Vision Pro
       
   
Sources: Bloomberg, Apple, Counterpoint 
Pictures: Apple, company handouts 
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