Meta’s ad revenue boost Meta Platforms Inc.’s advertising revenue has picked up after nine months of negative growth that forced the social media giant to slash jobs and cut spending Meta sales growth (year-on-year change) 00.00 Revenue (quarterly, $ billions) Share price Jan 4, 2020: $209.78 Facebook adds 250 million users during global pandemic Aug 8: $303.91 CEO Mark Zuckerberg gambles that growth will not slow down Jun 28, 2021: $355.64 Market value hits $1 trillion Sep 7: $382.18 Facebook Marketplace reaches 2.89 billion active users Oct 29: $339.61 Facebook parent rebrands as Meta Feb 2, 2022: $323.00 User growth stalls, sending shares plunging Jun 16, 2022: $160.87 $430 billion shaved off market value Nov 3: $88.91 Nov: Meta cuts 11,000 jobs Apr 26, 2023: $209.40 17.6% 10.7% 21.6% 33.2% 47.6% 55.6% 35.1% 20.0% 6.6% -0.9% -4.5% -4.5% 3.0% 17.74 18.69 21.47 28.07 26.17 29.08 29.01 33.67 27.91 28.82 27.71 32.17 28.64 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q2 Q4 Q1 2020 2021 2022 2023 Sources: Bloomberg, Meta Platforms, Inc., Yahoo! Finance © GRAPHIC NEWS