Meta’s disastrous first year Meta’s share price has tumbled 58% since its inception, the victim of publicity mishaps, buggy software, competition from TikTok for younger users, and general market turbulence Oct 28, 2021: Facebook rebranded as Meta Platforms, to reflect CEO Mark Zuckerberg’s intention to develop metaverse*. Share price close: $316.92 Feb 2, 2022: Meta warns that Apple’s new privacy settings, which block ad tracking in its iOS system software, will hit revenue July 27: Meta reports its first ever revenue decline Aug 16: Online community ridicules Zuckerberg’s “creepy” new avatar – forcing him to change it days later TUE FRI Oct 7: Meta informs 1 million Facebook users their account credentials have been compromised. Share price close: $133.45 58% drop $350 300 250 200 150 100 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2021 2022 *Virtual reality space where users can interact with other people in computer-generated environment Sources: New York Times, Times, Business Insider, Yahoo! Finance Pictures: © Meta © GRAPHIC NEWS