Tim Cook has tripled Apple’s fortunes As Apple’s latest devices hit stores, CEO Tim Cook’s stewardship has seen the company more than triple its revenue in just 10 years APPLE GLOBAL REVENUE ($ billion, fiscal years) 2021 iPad: 31.9 Mac: 35.2 Wearables, Home and Accessories*: 38.4 Services:† 68.4 iPhone: 192.0 Total:‡ 365.8 2020 274.5 2019 260.2 2018 265.6 2017 229.2 2016 215.6 2015 233.7 2014 182.8 2013 170.9 2012 156.5 2011 108.2 2010 65.2 2009 42.9 2008 37.5 2007 24.6 2006 19.3 2005 13.9 2004 8.2 2003 6.2 2002 5.7 Aug 25: Tim Cook appointed CEO by Steve Jobs, who dies of pancreatic cancer six weeks later on Oct 5 *Includes AirPods, Apple Watch and HomePods. †Includes App Store, iTunes, Apple Pay, iCloud storage, subscriptions like Apple Music, Apple Arcade, Apple TV+, Apple News+, Apple Fitness+ and warranties like AppleCare. ‡Figures appear not to add up due to rounding. Sources: Statista, Dazeinfo, Statistic, Investopedia Illustration source: Getty Images © GRAPHIC NEWS