Russia rebrands McDonald’s


New Russian name
“Vkusno & tochka” – translates as “Tasty and that’s it”


New logo
Stylized burger patty and two fries in shape of letter “M”


Branches
Chain will keep old McDonald’s interior but will remove any trace of former name

First 15 restaurants
Opened in and around Moscow on June 12

Another 200
By end of June

All 850
By end of summer


Menu
Big Mac and other burgers and desserts such as McFlurry are missing. Other popular items are on smaller menu at slightly lower prices

Double cheeseburger
129 roubles ($2.31)
McDonald’s price 160

Fish burger
169 roubles ($2.93)
McDonald’s price 190

Ingredients
Most come from within Russia. Some items initially unavailable due to logistical difficulties and because some suppliers – such as Coca Cola – have left Russia


New ownership
Russian billionaire  Alexander Govor (below) has taken over franchise operation
  
Govor says he paid figure “far lower than market price”

McDonald’s will have option to buy back its restaurants within 15 years, according to Russian authorities
   
 
Management / staff
Business being run by Oleg Paroev – McDonald’s former Russian head

Govor agreed to retain chain’s 62,000 employees for at least two years
  

Revenue
Russia and Ukraine accounted for about 9% of McDonald’s global sales in 2021


Sources: Business Insider, Reuters 
Pictures: Getty Images 
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