Apple’s hopes lie with new iPhone 13
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With preorders newly opened for the iPhone 13, Apple is looking to bolster production after recent Covid-19 manufacturing woes in South- east Asia saw it slip to fourth place in the global smartphone market
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SMARTPHONE MARKET SHARE, 2021 (%)


Samsung
Xiaomi
vivo
OPPO
Apple 
Others

Q2 Q3* 

23.1 24.0
20.3 19.0
16.1 15.2 13.7 16.1
10.6 11.1 15.8 15.0

Q3: Apple estimated to rise from fourth to second place in global smartphone market share

IPHONE PRODUCTION
(millions of units)
 
2020 198.5
2021* 229.5

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Apple’s iPhone 13 prices range from $699 for low-end iPhone 13 mini, to eye- watering $1,599 for top of range iPhone 13 Pro Max (pictured)

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Sources: 9to5mac, TrendForce, Apple
*estimate Picture: Apple © GRAPHIC NEWS