Olympic Games TV viewership The 2008 Beijing Olympics in China drew the largest television audience in Olympic Games history, with 4.7 billion people globally, or roughly two out of every three people on the planet Global viewing figures (billions) 0.0 Broadcast rights ($ millions) 898 1,332 1,494 1,739 2,569 2,868 3,064 3.2 3.6 3.9 4.7 3.6 3.6 U.S.: Just 17m watch opening ceremony, down 36% from kickoff to Rio Games Atlanta Sydney Athens Beijing London Rio Tokyo 1996 2000 2004 2008 2012 2016 2020 Sources: Bloomberg, International Olympic Committee Picture: Associated Press © GRAPHIC NEWS