Alphabet’s advertising growth surge

Google parent Alphabet reported that its quarterly profit rocketed over 40 percent to $15.2 billion at the end of 2020, buoyed by heavy digital advertising spending during the holiday shopping quarter


Revenue
$56.89bn 
+23% on Q4 2019
  
Revenue
(less traffic acquisition costs*)
$46.43bn 
+24%

Dec 2019: Google chief Sundar Pichai is named Chief Executive of parent company Alphabet

Net income
$15.2bn 
+42%


Segment revenues

Google Services 
$52.87bn 
+22%
Includes ad revenue of $46.2bn

YouTube
Part of Google Services ad revenue 
$6.89bn
+46%

Other Bets† 
$192m 
+11.6% 
Operating loss (-$1.14bn)
Other (-$2m) 

Google Cloud 
$3.831bn 
+46.7% 
Operating loss (-$1.2bn)

*TAC payments to affiliates that direct business traffic to their websites

†Include Verily, Waymo and other Alphabet businesses
       
      
Source: Alphabet Investor Relations 
Picture: Associated Press 
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