Scandinavia tastes McPlant burger 

McDonald’s has rolled out its McPlant burger in Denmark and Sweden, ahead of introducing the plant-based alternative-meat burger to McDonald’s locations in other markets


Predicted value of global meat market 

2030: Plant-based and cultured meat market share could hit 28%, $390bn

McPlant
Co-developed by McDonald’s with Beyond Meat Inc. McPlant is made from pea-based protein and rice protein

				$1,400bn	$1,600bn 	$1,800bn	
		$1,200bn	18%		23%		25%		
$888.7bn 	10%		10%		22% 		35%
99.18%		90%		72%		55% 		40%
2020		2025		2030		2035		2040


Plant-based meat
Cultured
Conventional meat
         
 
Plant-based meat market (FutureBridge estimates)

2020: $7.3 billion 

Europe $44.3bn

North America $33.2bn
 
Asia Pacific $27.7bn

Latin America $14.8bn

2025: $120 billion 
  

Sources: Bloomberg, Plant Based Foods Assoc., FutureBridge 
Picture: McDonald’s 
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