Swiss watch sales hit by pandemic

Swatch Group reported its first annual loss in almost 40 years as the pandemic battered demand in the luxury sector. Swiss watch exports fell by a third in 2020 to 16.1 billion francs


Swiss watch exports
(millions of units, value in CHF)

2019: Apple sells more watches than entire Swiss watch industry 

Apple 30.7m
Switz.   20.7m
    							€15.0bn
CHF 21.0bn	20.2bn	18.3bn	18.8bn	19.9bn	20.5bn	16.1bn
28.58		28.14	25.39	34.31	23.75	20.65	13.77
Totals
20.45		20.33	18.43 	17.07	16.22	13.41	8.29
Electronic
8.13		7.81 	6.96 	7.24	7.53	7.24	5.48
Mechanical
2014 		2015 	2016 	2017	2018	2019	2020


Sources: Federation of the Swiss Watch Industry, Bloomberg, Reuters 
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