Japan’s anime becomes a global hit

When the anime fantasy Demon Slayer: Mugen Train hit the big screen in October 2020 it became the highest-grossing film in Japanese box office history, with sales of $352.8 million in just 14 weeks


Japan’s global anime market (trillion yen)
Domestic 	Overseas
                                         2.51
1.25 1.32 1.33 1.33 1.47 1.63 1.82 1.99 2.15 2.18 $24.18bn 
0.25 0.29 0.27 0.24 0.28 0.33 0.58 0.77 0.99 1.01 1.20
1.00 1.03 1.06 1.09 1.19 1.30 1.24 1.22 1.16 1.17 1.31
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019


Highest grossing global media franchises (industry estimates of book, video game, film, television series, merchandise sales)
 
Pokémon (1996)
Japan $92.15bn

Hello Kitty (1974)
Japan $80.03bn

Winnie the Pooh (1924)
UK / U.S. $75.03bn

Mickey Mouse (1928)
U.S. $70.59bn
 
Star Wars (1977)
U.S. $65.63bn


Sources: Association of Japanese Animations, Financial Times 
Picture: Aniplex 
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