EU vote on fate of “veggie burger”
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The European Parliament is to vote on banning the term “veggie burger,” reserving words such as “burger”, “hamburger” and “sausage” exclusively to labels for real meat, as alternatives gain in popularity
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Predicted value of global meat market 

2030: Cultured- and plant-based market share could hit 28%, $390bn

$1,000bn 99%
$1,200bn 10% 
$1,400bn 10% 18% 72%
$1,600bn 22% 23% 55%
$1,800bn 35% 25% 40%
   
Cultured meat
Plant-based
Conventional meat

2018 2025 2030 2035 2040
    
Burger King’s plant-based Rebel Whopper is made by Unilever’s Vegetarian Butcher
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Animal-free meat substitutes market

Europe $1.20bn 2019
World $4.53bn
Europe $2.62bn 2025 (est.)
World $7.12bn
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 Sources: Politico, A.T. Kearney, Barclays Picture: Burger King © GRAPHIC NEWS