Apple outsells entire Swiss watch industry
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Since Apple launched its first smartwatch in 2015, it has taken just four years for it to sell more timepieces than traditional Swiss watchmakers
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TICK-TOCK
Global wristwatch shipments by Apple and Swiss watch industry (SWI)*
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2019
Apple Up 27% year-on-year 30.7m 
SWI Down 6% year-on-year 21.1m

2018
Apple 22.5m 
SWI 24.2m
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APPLE WATCH HISTORY
Current model
Discontinued but still supported 
Discontinued and no longer supported
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Series 6 (right)2020 From $399
SE              2020 From $279
Series 5        2019
Series 4        2018
Series 3        2017 From $199
Series 2        2016
Series 1        2016
Apple Watch     2015
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Note: Prices vary depending on case materials and strap design chosen by purchaser 

Top of the range Watch with Hermès leather strap: $1,499
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Sources: Statista, Apple *Estimates
Picture: Apple
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