Campaign over Facebook hate speech

A growing number of companies have pulled advertising from Facebook following the “Stop Hate for Profit” campaign to crack down on hate speech and misinformation on the social media platform


Facebook market capitalisation ($ billions)

Jan 29: 636.43

Jan 30: WHO declares public health emergency over coronavirus

Mar 16: 416.27

Apr 29: Facebook reports first quarter revenue of $17.74bn, including $17.44bn from advertising

May 22: 669.73

Jun 25: 690.63  

Jun 29: 618.11

Jun 29: Facebook’s 10.5% fall in stock price wipes out $72.52bn in market value

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Companies limiting advertising (Ad spending on Facebook, 2019*)

Unilever
$42.4 million 
Stop running ads for rest of 2020

Patagonia
$6.2 million

Lululemon
$1.6 million

Verizon
$22.9 million 
Stopping paid ads and unpaid posts

Honda America
$6.0 million

Eddie Bauer
$1.4 million

REI
$22.5 million 
Pulling Facebook, Instagram ads

The North Face
$3.3 million

Birchbox
$950,000

Coca-Cola 
$22.1 million 
Stopping ads for at least 30 days
  
Levi Strauss
$2.8 million

Starbucks, Diageo join ad boycott


*Estimates by Pathmatics

Sources: Bloomberg, Facebook, Macrotrends  
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