Bloomberg’s ad-spending spree
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Billionaire Mike Bloomberg has spent around $58m on digital ads alone since joining the U.S. presidential race last November, compared with $40m spent by President Donald Trump since January 2019
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TOP DIGITAL AD SPENDERS

Spending on Facebook
Spending on Google

Mike Bloomberg Total: $58m  $27m $31m
Donald Trump  $40m $26m $14m
Tom Steyer $26m $19m $7m
Pete Buttigieg $13m $7m  $6m
Bernie Sanders $12m $8m $4m
Elizabeth Warren $11m $7m $4m
Joe Biden  $6m $4m $2m
Amy Klobuchar $4m $2m $1m
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TOTAL NUMBER OF AD VARIATIONS
Trump still dwarfs Democratic rivals for online presence
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Donald Trump 465,690 49.8%
Pete Buttigieg 148,897 15.9% 
Elizabeth Warren 80,548 8.6% 
Bernie Sanders 78,084  8.3%
Mike Bloomberg  70,971 7.6% 
Others 9.7%
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Sources: Acronym, FT Picture: Getty Images © GRAPHIC NEWS