Apple shares hit all-time high of $300 SHARE PRICE (company lifetime) $300 250 200 150 100 50 0 1985 1990 1995 2000 2005 2010 2015 2020 Enigmatic founder Steve Jobs S Stock splits* IPO, Dec 12, 1980: $22 Aug 1998 iMac launch Oct 2001 iPod Jun 2007 iPhone Apr 2010 iPad Aug 24, 2011 Tim Cook appointed CEO Oct 5, 2011 Steve Jobs dies Apr 2015 Apple Watch Dec 2016 AirPods Close, Jan 2, 2020: $300.35 S S S SHARE PRICE (last 12 months) $300 275 250 225 200 175 150 125 Jan F M A M J J A S O N D Jan 2019 2020 Jan 3, 2019: $142.19 Mar 18 iPad mini 5 Sep 20 Apple Watch Series 5 iPhone 11 iPhone 11 Pro Oct 30 AirPods Pro $300.35 Industrious replacement Tim Cook *Existing shares divided into multiple shares, reducing stock price as number of shares increases. Apple shares have split four times: 2-for-1 (Jun 1987, Jun 2000, Feb 2005) and 7-for-1 (Jun 2014) Sources: Financial Times, MacRumors, Yahoo!, Apple Pictures: AP © GRAPHIC NEWS