Streaming services throw cash at content Online video subscription services are spending billions of dollars on original content to take on Netflix, but not all are likely to survive ORIGINAL CONTENT BUDGETS, 2019 $15bn Netflix The one to beat, with 158m subscribers worldwide. Having lost Friends, The Office, and many Disney/Marvel properties, Netflix is spending $600m on Seinfeld $6bn Amazon Prime Video Amazon making most expensive TV show in history – $1.25bn for show based around The Lord of the Rings $6bn Apple TV+ Apple going for quality over quantity, winning bidding war for Jennifer Aniston and Reese Witherspoon’s exclusive drama The Morning Show, costing $300m for 20 episodes $3.5bn HBO Max Notable deals include The Big Bang Theory – more than $500m – and outbidding Netflix with $425m for Friends. Developing spin-off of upcoming Dune movie $3bn Hulu Budget set to rise since Disney assumed control. Will stream mature subject matter from Fox, such as Catch-22 Disney+ $2.5bn Most likely to unseat Netflix, with its vast library of classic content plus brands like Star Wars and Marvel Launch: Nov 12 Sources: Observer, Financial Times, Statista Pictures: Studios © GRAPHIC NEWS