Plant-based burger arrives in Europe

Burger King has rolled out a meat-free alternative to its signature burger across Europe. In 2018, Europeans consumed more than 71kg of meat per capita, up from 65kg in 2000, according to OECD figures


Global harvest (2018, tonnes) 

Soy 	356m
Other	506m
Rice 	510m 
Wheat	755m
Maize	1,074m

Total: 3,201 million tonnes


Consumption (2018, by share) 

Animal feed 	46%, 1,472m
Human food 	37%, 1,185m
Biofuel 	6%, 192m
Other 		11%, 352m


Animal feeders (World’s livestock population, 2018)


20 billion	Poultry
1.9 billion 	Sheep, lamb, goats
1.4 billion	Cattle, beef, veal
1 billion	Pigs


Predicted value of global meat market 

2030: Cultured- and plant-based market share could hit 28%, $390bn

$946bn		$1,200bn	$1,400bn	$1,600bn	$1,800bn

				10%		22%		35%	Cultured meat
		10%		18%		23%		25% 	Plant-based 
99%				72%		55%		40%	Conventional meat
2018 		2025 		2030 		2035 		2040


Burger King’s plant-based Rebel Whopper is made by Unilever’s Vegetarian Butcher


Sources: A T Kearney, Barclays, Bloomberg, OECD 
Picture: Burger King
© GRAPHIC NEWS