“Stranger Things” marketing blitz

Netflix is launching a slew of merchandise tie-ins to coincide with the release of Season 3 of their smash hit television show Stranger Things

Netflix subscribers: 149m


Series – nostalgic nod to 1980s sci-fi-horror classics – has earned 31 Emmy nominations

Set in fictional town of Hawkins, Indiana, in 1980s, show follows supernatural events around disappearance of Will Byers, and appearance of Eleven, girl with psychokinetic abilities

Original content like Stranger Things is vital to expansion

NETFLIX SHARE PRICE

May 25, 2002 $1.20

Jun 14, 2019 $339.73

First day close: $16.75
($1.20 in present-day shares after adjusting for stock splits)

Capitalising on popular shows generates additional income and helps retain and grow subscription-paying viewers – vital to maintain market dominance, especially with rival services like Disney+ launching in 2019


Stranger Things 3: The Game: Retro-style beat ’em up/adventure game. 
Out July 4, for PC/Mac, consoles and smartphones

Burger King’s Upside Down Whopper: Parodies Upside Down universe from show

Lego – The Upside Down: Model of Byers house (over 2,200 bricks). Can flip between real world and parallel dimension

Approximately 75 brands have active Stranger Things promotions, including Nike, H&M clothing, Baskin-Robbins ice cream, and Coca-Cola, which is reviving its failed New Coke from 1985


Sources: Bloomberg, Observer, Complex, New York Times 
Pictures: Netflix 
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