Moving to plant-based protein
------------------------------
Burger King has become the first global quick-service restaurant to
embrace plant-based “meats” from startups including Impossible Foods and Beyond Meat — both backed by Microsoft founder Bill Gates
------------------------------
71% of Earth’s surface is ocean (361 million km2)

29% is land... 2 (149 million km )
...of which more than one quarter is used for livestock 2 (40 million km )

Impossible Burger: Made from plant protein uses 99% less water, 93% less land, produces 90% fewer greenhouse gas emissions and uses 46% less energy*

Animal-based burger: Requires 220 litres of water and 3.5m2 of land to produce
one quarter-pound beef burger (114 grams)

$928bn Value of global meat industry (2018 estimate)

$4.63bn Value of plant- based “meat” market (2018)

262.8m tonnes Meat produced worldwide in 2017 – more than double production in 1986 (126.2m tonnes) 

Pork: 111 million tonnes
Poultry: 90.5 million tonnes 
Beef: 61.3 million tonnes

38% Replacing 50% of meat products by plant-based “meat” and cultured meat could yield a 38% reduction in agricultural land demand

*Study by University of Michigan, comparing environmental impact of Beyond Burger and animal-based beef burger
---------------------------------------
Sources: Good Food Institute, Innova Market Insights Picture: Associated Press © GRAPHIC NEWS