The virtual gold rush of Decentraland Prospectors are moving into a city that doesn’t exist, spending millions of dollars buying up land parcels in the virtual space of Decentraland Decentraland currently comprises one location, Genesis City GENESIS CITY MAP Consisting of 90,000 plots, each one 2 occupying 100m tile of virtual land. Overall size comparable to that of Washington D.C. Map key Privately owned, themed Communities (largest ones named) Genesis Plazas, where players respawn Unsold plots, not currently for sale Privately owned land bought and sold using “MANA” Roads (not for sale) “READY PLAYER ONE” Users enter metaverse through virtual reality Vegas City Seven7 VR* Fashion Street University Aetherian Dragon Kingdom Dragon City Main Square 3km One plot Virtual arcade 10m Land sold through Ethereum blockchain creates permanent record of ownership, with landowners free to create anything Aug 17, 2017: Decentra-land’s own MANA crypto- currency initial coin offering raises $26m in 30 seconds Dec 17, 2017: Week- long Terraform Auction raises $28m from plot sales Today: Plots (left) sell for as much as $200,000 (12,000 MANA) Brainchild of Argentine coders Esteban Ordano and Ari Meilich 1 mana = $0.06 (Sep 7, 2018) Sources: Decentraland, Bloomberg Pictures: Decentraland, Oculus *Red light district © GRAPHIC NEWS