Snapchat’s shrinking fortunes

Snapchat’s active user base shrunk by three million people in the second quarter of 2018, the company’s first ever such decline

WIN SOME, LOSE SOME
Snap’s net additions to daily active users (millions)
25 
20 
15 
10
5
0   
-5  Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q2 Q4 Q1 Q2 Q2 Q4 Q1 Q2

      2014       2015      2016      2017       2018

 Dramatic downturn from same quarter in 2016   -3

Snap: California-based company serving augmented reality and video advertisements to its young adult audience

 BILLION DOLLAR BLUNDERS

Feb 21, 2018: Reality TV star Kylie Jenner tweets her disapproval of Snapchat app redesign, knocking $1.3bn off Snap’s market value
   
Mar 15: Snapchat advert for “Slap Rihanna” game attracts singer’s anger – market value falls $800m

Snap Inc share price

May 2: Redesign blamed for 15% share price plunge

Mar 2, 2017: Snap floats on New York Stock Exchange, closing 44% up in first day trading

May 11: Second redesign attempts to undo many of previous update’s changes


Nov 29, 2017: Snapchat redesign alters order stories appear and makes it harder  to find friends on “send” page

$13.12
$24.48

$32
24
16
8
0
Mar 2, 2017      Jan 1, 2018       Aug 7 

Sources: Recode, Fortune, CNBC, CNN, The Independent, Snap   
Pictures: AP   © GRAPHIC NEWS