127 words

Print media hammered by falling ad revenue

Google and Facebook look set to control 60 per cent of the U.S. digital advertising market this year, maintaining their grip on online revenues publishers desperately need as traditional print sales continue to fall

The New York Times and Wall Street Journal saw print advertising revenues fall by more than 20% in 2016

DIGITAL VS PRINT ADVERTISING SPENDING, U.S. ($bn)
Facebook Google Newspapers Forecast
50
40
30
20
10
0
2008 09 10 11 12 13 14 15 16 17 18 2019

2017 SHARE OF GLOBAL ADSPEND BY MEDIUM (%)
TV 36.8
Internet (desktop) 19.4
Internet (mobile) 12.9
Newspapers 11.7
Outdoor 6.6
Radio 6.2 
Magazines 5.9 
Cinema 0.5

Picture: Getty Images
Sources: MarketingProfs, ZenithOptimedia, eMarketer, Financial Times
© GRAPHIC NEWS