India faces rise in alcohol intake

While most of India’s 1.3 billion population are lifetime abstainers, per capita intake  has increased from 1.6 litres in 2005 to 4.6 litres in 2015 and rural consumption has surged to more than 11 litres a year

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Legal drinking age

18 21 25

States where alcohol is banned

Maharashtra: 21 for beer, 25 for spirits

Gujarat

Bihar

Kerala Ban due in 2025

Manipur

Nagaland

1 2 3 4 5 6 7 8 9 10

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State revenue from alcohol*

(Rs crore, 2015-16) 1 crore = 10m rupees

1. Tamil Nadu		29,672	€4.3bn

2. Haryana		19,703	€2.9bn

3. Maharashtra		18,000	€2.6bn

4. Karnataka		15,332	€2.2bn

5. Uttar Pradesh	14,083 	€2.0bn

6. Andhra Pradesh	12,739 	€1.9bn

7. Telengana		12,144 	€1.8bn

8. Madhya Pradesh	7,926	€1.1bn

9. Rajasthan		5,585	€810m

10. Punjab		5,000	€725m

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30%: Three in 10 drink alcohol†

Total drinkers: 390m

50-70 million: Classified as having harmful drinking problems‡

Most popular drinks

Beer 6.8% 

Wine 0.1% 

Indian Made Foreign Liquor (spirits) 93.1%

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India’s spirits market (2015)§

Diageo 37.7%

Others 32.3%

Pernod Ricard 13.2%

Allied Blenders & Distillers 11.6%

Radico Khaitan 5.2%

€28.53 billion

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Sources: *India Today (state excise departments), †World Health Organisation, ‡2015-16 National Mental Health Survey, §Euromonitor International

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