Mercedes takes lead in luxury car sales Mercedes-Benz has taken BMW’s crown as the world’s biggest luxury car brand, ending its reign after more than a decade Mercedes-Benz C-Class Coupe Global sales (2016) 2.23 million Up 11.3% on 2015 Mercedes-Benz 2.04 million Up 5.2% BMW 1.87 million Up 3.7% Audi Source: Mercedes-Benz Cars Marketing Picture: Mercedes-Benz