Mario’s bad reviews hit Nintendo shares Bad reviews of Nintendo’s Super Mario Run Apple iOS mobile game have led to an 11% fall in the firm’s share price NINTENDO SHARE PRICE, 2016 15 20 25 30 35 $40 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jul 6: Pokémon Go begins worldwide roll out. Nintendo shares soar 120% Jul 25: Nintendo shares plummet when investors realise Nintendo only owns 32% stake in Pokémon franchise Sep 7: Shares jump 28% when Apple announces Super Mario Run for iOS Dec 15: Super Mario Run released. Bad reviews see shares fall 11% Dec 19 closing price: $26.04 BAD REVIEWS App Store rating Complaints: Cost ($9.99) too high. Game length too short. Annoying requirement for app to always be online Sources: NASDAQ, Nintendo, wire agencies