Tobacco firm rolls out “safer” cigarette

Philip Morris has launched a new, potentially less harmful cigarette
called IQOS. It claims the system offers the same nicotine hit as regular
cigarettes, while reducing the inhalation of harmful toxins by 90%

HeatStick 

Holder: Contains replaceable HeatStick

Charger: Carries holder when not in use – keeping battery charged. Recharged by connecting to mains via USB cable

Cost of development: $3bn
Holder/charger cost: $87

HOW HOLDER WORKS
Hot blade: Heats, rather than burns, tobacco
Activity light: Flashes when warming HeatStick Steady when ready to use
Ignition button
Battery

INSIDE HEATSTICK
Filter: Goes to mouth
Filter
Polylactic acid filter (bioplastic)
External view
Internal view
Hollow section
Goes into holder
Tobacco:Supplies 12 puffs
Pack of 20 HeatSticks costs: $6

CONVERSION RATES FROM CIGARETTES TO SUBSTITUTES
E-cigs (vaping) 20% of smokers successfully switch
IQOS Product trial in Japan 70% switch

Sources: Philip Morris, Vape Ranks, Tobacco Reporter
Photo: Philip Morris