Rapid rise of mobile advertising

In 2010, when mobile broke into mainstream advertising, newspapers and television were dominant with almost two thirds (61.1%) of all global advertising revenue, around $281.3 billion

Global advertising spending (US$ billions, percentage share)

Newspapers Television 

2010 $460.5bn 98.3 21.4% 183.0 39.7% 64.8 14.1% 3.1, 0.6% 111.3 24.2%

2016: Mobile overtakes newspapers Internet: Desktop Internet: Mobile Other: Radio, magazines, cinema, outdoors

2016 $579.0bn  68.0 11.7% 225.1 38.9% 101.5 17.5% 71.0 12.3% 113.4 19.6%

2018: Internet to overtake TV

2018 (est.) $638.4bn 63.2 9.9% 217.7 34.1% 121.3 19.0% 119.4 18.7% 116.8 18.3%

Sources: Zenithoptimedia, eMarketer, Economist