Samsung smartphone marketshare takes a hit

Fuelled in part by its Galaxy Note7 fiasco, South Korea’s Samsung has seen a marked drop in smartphone marketshare

TOP 5 SMARTPHONE VENDORS
Unit shipments (millions)
Samsung 23.3% marketshare 20%
Apple (U.S.) 13.4% 12.5%
Q3 2015
Huawei (China)
OPPO (China)
Q3 2016
90
80
70
60
50
40
30
20
10
0

Vivo (ChinSource: IDC